Rishi A Level Media Blog 1 Mr Pall

  1) Media Magazine reading Media Magazine 72 has a feature linking YouTube influencers to A Level media theories. Go to  our Media Magazine archive , click on MM72 and scroll to page 60 to read the article ‘The theory of everything - using YouTubers to understand media theory’. Answer the following questions: 1) How has YouTube "democratised media creativity"? They have gotten ordinary users uploading their own content, so now they have become the producers. 2) How does YouTube and social media culture act as a form of cultural imperialism or 'Americanisation'?  Not all famous YouTubers, like Emma Chamberlain, are American but Americans certainly make up the majority. The universality of the English language undoubtedly plays an important part here. We could argue that YouTube influencers encourage the spread of US cultural references, language and attitudes. 3) How do influencers reinforce capitalist ideologies?  Most globally popular YouTubers also promote materia...

Media Magazine 55 has an overview of technology journalist Bill Thompson’s conference presentation on ‘What has the internet ever done for me?’ It’s an excellent summary of the internet’s brief history and its impact on society. Go to   our Media Magazine archive , click on MM55 and scroll to page 13 to read the article ‘What has the internet ever done for me?’ Answer the following questions: 1) Looking over the article as a whole, what are some of the positive developments due to the internet highlighted by Bill Thompson? B uilt in US universities,   were linked together into a single   global system – an Interconnected Network. I  started using it that autumn when I began   a master’s degree in Computer Science and   discovered we could email and exchange files   with people at other universities. I didn’t actually   know I was using the internet at the time and   it wasn’t really until 1987 when I was working   at Acorn Computers – th...

 1)  https://alevelrishimedia1.blogspot.com/2024/07/magazine-practical-task-research-and.html 2)  https://alevelrishimedia1.blogspot.com/2024/07/gq-language-and-representation.html 3)  https://alevelrishimedia1.blogspot.com/2024/07/gq-audience-industries-blog-tasks.html 4)  https://alevelrishimedia1.blogspot.com/2024/07/magazine-cover-learner-response.html 5)  https://alevelrishimedia1.blogspot.com/2024/07/the-gentlewoman-audience-and-industries.html 6)  https://alevelrishimedia1.blogspot.com/2024/07/the-gentlewoman-language-and.html 7)  https://alevelrishimedia1.blogspot.com/2024/07/industries-appeal-of-print-blog-tasks.html

1) Add your finished magazine cover as a JPEG image. 2) Type up your feedback from your teacher. If you've received this by email, you can copy and paste it across - WWW and EBIs. You don't need to include a mark or grade if you don't want to. 3) Consider your mark against the mark scheme above. What are the strengths of your production based on the the mark scheme? Think about magazine cover  conventions  and the media language techniques you have used to communicate with your audience (e.g. mise-en-scene, camera shot etc.) 4) Look at the mark scheme again. What can you do to move your mark higher and, if required, move up a level? 5) What would be  one piece of advice  you would give a student about to start the same magazine cover project you have just completed? 

1) Writer's Edit journal article Read this excellent  Writer's Edit academic journal article on the independent magazine industry  and answer the following questions: 1) What is the definition of an independent print magazine? Independent magazines are defying the predictions of many that print magazines are a fading relic of the pre-digital world. 2) What does Hamilton (2013) suggest about independent magazines in the digital age? A small but growing body of evidence suggests that small printed magazines are quietly thriving even as the global newspaper and book industries falter” 3) Why does the article suggest that independent magazines might be succeeding while global magazine publishers such as Bauer are struggling? This market has been referred to as the “global niche” (Hamilton 2013: 44) and highlights the differences between independent and established mainstream magazines. Magazines produced by large companies like Bauer Media and News Limited in Australia are struggl...

  Gentlewoman front cover  1) What do the typefaces used on the front cover suggest to an audience? Sans Serif the masthead is all lowercase which may suggest that the brand isn't as focused on this magazine.    2) How does the cover subvert conventional magazine cover design? The masthead is in lowercase there is no cover line which isn't conventional for a magazine.  3) Write an analysis of the central image. Eye contact which can show power and control over the audience can be seen as powerful. The close up can show personal identity and the use of make-up can be seen as fashionable and trendy. 4)  What representations of gender and celebrity can be found on this front cover? Women stereotypes can be reinforced as Scarlet Johansson is making eye contact which can show power. The masthead is also in lowercase which can show the audience that women can break the trends and create a new wave of trends and can have control over it.    5) What gende...